Crew Roles

Ben and I had the complication of only being in a group of just us two. So we had the challenge to share out the roles and made sure we kept to our roles because there was no one else to pick up the slack. Most roles were shared out between the two of us as we were working together at all times.

Ben Halliday -Director//Editor//Set Designer//Cinematographer//Vocal producer//Art Director//Singer

Kira Knight - Director//Art Director//Set Designer//producer//cinematographer// assistant editor// singer

list of technology used shooting image and editing

-Sony Z1 HD Camera and Mini DVs
-Tripod
-Apple Mac Software

-Final Cut Pro
-Photoshop
-Ipad Strobe light
-Ipad, Itunes music playback
-IPhone
-Lighting
-Light Filters

-Photoshop CS3

-Logic Pro

-Soundcloud

-Prezzi

-Final Cut Pro

-Polyvore

-Msn, Facebook, Twitter and Hotmail for communication purposes

list of locations, props and costumes

This is my studio outfit a topshop flowing lace cream top and black skirt. With an Metropark USA silver necklace and red ring. The accesories are the only thing not following the colour scheme, just to give it a small quirky difference.
Ben is wearing an Allsaints blazer and a 'french kissing' t-shirt. With Topman jeans and Allsaints bracelets. Once again minamal accesories just to give the outfit a pop. More sophistication and simplicity.
The outside costumes were much different to the inside shoot. Ben and I both have different styled hair and the outfits are a lot more relaxed. As this part was the narrative we decided to make it more 'street wise' when it came to the outfits, things that anyone could wear down the street, for relatabilty. It's more casual but with a classy edge. Bens faux studded leather jacket and Allsaints scarf and t-shirt from LONG. Myself with a topshop coat/blazer and skirt and blouse from ASOS.
We had minamal amount of props not many were needed for our narrative. The camera is a very important aspect of our video. It represents being followed and judged from the outside world. At one point it is faded into the studio shot to show the relation of the charecter being watched.
The box also has important relevance of the video. After being chased through the forest, the box I find represents purity and enlightenment in a sense. Finding a place you can feel safe in and un-judged. Which relates to the lyrics 'shining when i'm alone'

These are a few shots of the outside location that we filmed at. It has a very warm autumn like feel to it. We tried to go as deep into the trees as we could making it a seem more frightening for me when i'm being chased . But doing it during the day also gives the portayl of every day life. Wanting to escape the day to day struggles.

production schedule from pre-post

Pre Production

We started by recording the track we needed to make our music video. We used Bens music studio at his house, using his Korg synth and his Mac Book and the Music editing software. Once the recording was all done we started to look at other pop promos so we could get inspiration for our own. Using things like Youtube and MTV. To find things that were really popular we could see what people were talking about at that current time. This also helped by the questionnaire we gave out at college. Asking people around our college was great because the age group is vast from 16-25. From all the collected information we finally starting writing down all our ideas,planning out filming times, costume and props and locations.

We checked out our locations and tested out some shots that we wanted to use, including green screen. We made collages of our outfits so we could get a theme we needed pinned down. we bought all the props we needed and after that we were ready to film.

Filming

We had Set days for planning. Different days and different locations. All in all it took about four days worth of filming to get all of our footage. We had to make sure we kept continuity on makeup and hair (unless they were meant to be different) In our first shoot it took us about an hour to set up our studio shoot. We had to connect up all our fairy lights and tie them together on a big frame. Then we had to make sure the lighting was perfect creating an golden, warm glow. We took about twenty minutes doing hair and make up and making sure our costume was perfect. On our outside shoots, we had a harder task, lighting was'nt something we could change, so we had to wait until certain times of the day to make sure we had the perfect lighting. We used our props of the antique camera and box.

Post production

After we had all of our footage, it was now time for the editing. We fed our video through firewire to finally get it all edited on the Mac, using final cut pro we cut up all the video we had filmed, synced up the backing song to our lips. After all was in place, we got rid of all the shots we didn't like, keeping the ones we did, giving our video a good structure. We then edited the colours added in fade ins, dissolves and cross fades and other transitions where needed.

After that we added in our final pick up shots to make the video interesting, adding in narrative and other pretty shots we had. We also had to start thinking about our CD cover and advertisement,( though that was also in our minds at the time of pre - production, but now we could finally focus on it fully) Looking at other pop promotion packages to get ideas of what things they have to include and how they attract audiences.

Group taget audience findings

Target Audience: Initial Research on Prezi

Interviewing a group of 20 people, I've gained views and opinions on what makes music videos pleasurable to a wide audience, the importance of star image and how important this media is to the audience. Through this, I'm able to gain a better understanding of my potential audience and how to target them according to their interests and beliefs about pop-promotions.

Questionnaire Post & Prezi by Ben Halliday