Friday, 6 May 2011
All three elements portray represents the star image perfectly. We achieved this mainly by making sure the full focus were on the band within all three elements of the pop production. Within the video we used close ups and zooms in between other shots to always pull focus back to GLITTERKNIGHT. In the CD cover and advertisement the image of the band is always centred within the print parts of production. Also by using a minuscule amount of elements of writing around the print media (keeping the important information for the audience.) to also keep the band at the core importance of the pop promotion.
All three parts of our production have kept genre specific, representing our electo/pop genre perfectly. We did this by presenting the electro and pop side to each part of our pop production using elements of each genre incorporated, using mise en scene, cinematography and design ideas. The knowledge we had gained from the research we gathered from other pop promotions of the same genre. By mixing the pop elements with the quirkiness of the electro pop. The styling for example in the studio shots the styling using opposite colours to give both of us our own identity. But at the same time a synchronised look and feel which is an aspect used in pop videos. Keeping the electro aspect in the styling in the narrative and also with themes like the contrast of the forest shots and the out of focus lights from the studio. Creating a Kitsch creative element to the piece.
The three elements combined make an amazing promotional package for GLITTERKNIGHT. We kept within the same themes creating the same ideologies about the band. Also giving the band a distinctive image keeping them standing out from other bands of the same genre. Creating higher popularity. This done by keeping the theme throughout the package, of the lights, type face and images of the band. Buy using eccentric ideas mixed with the pop elements we have created a promotional package that will catch the audiences eyes and create more sales for the band.
Wednesday, 4 May 2011
They thoroughly enjoyed our out of focus lights. (bokeh style) They liked how it was a theme that followed throughout the whole of the video. Which was our main feature on the studio shoot so thats a big compliment that they liked the main theme set within our video. They enjoyed our cinematography they thought it represented the emotions portrayed in our video perfectly. The pace, tone and mood all portrayed well with the use of cinematography also. They particularly liked the cuts we did every time in the chrous for the word 'calling' that was repeated.
The thing to be improved they said that ben wasn't in early enough, it seemed like it was just myself in the video. So we changed that so even in my chorus ben was featured in a few shots in the beggining to introduce him to the audience earlier. They also wanted us to have some shots in the beginning of our lights to evenly spread out the affect of the bokeh lights instead of just having them all at the end. Both points we changed, which improved the video a lot more.
All in all the conclusion we got from the feeback is that the idea was good. The pop genre was presented well but with an electro twist which is slightly Ellie Goulding feel to it. Which is what we want to portray. The areas for improvement that were given to us we did, which i think has personally brought our video to a better level.
Friday, 8 April 2011
Friday, 1 April 2011
This is a tester we used before we started filming when we thought we would use green screen. We used a friend to help us out. We stood him in front of the green screen and filmed various footage. We logged and captured it into the computer. Picked an image that we would want in the background (being the out of focus lights) and put it as the backdrop is space of the green screen. It worked rather well but was a complicated process so we ended up going for the more simple option hanging the lights behind us instead.