Audience feedback is a vital element when it comes to making a pop promotion. Knowing what they like and dislike makes a huge impact on how we can improve our video so it can be at its best. We need new opinions from a broad amount of people so that we could get a good judgement and opinions on the video. Ben an I put them on our Ipods/Iphones, so even when out in public we could show people and get their personal opinion. From family friends and college students who fit our target group that we intended our video for. So we could get a good wide response on the video, all that seemed very positive at that.
We were really pleased with the feedback that was given to us when our video was shown to the rest of our group. There were lots of positive things said and a couple of points of improvement that we deffinitely needed to get our music video to the highest standard. We found that people thought that our idea was very clever with all the representations used within the video. They said that it fit the codes and conventions and genre well. 'The lyrics and the video link together really well, using lights to represent what the lyrics mean.' We tried hard to keep the link between video and lyrics together, so that was a great compliment. We wanted the lights representing the different types of emotion of the lyrics presented in the video.
They thoroughly enjoyed our out of focus lights. (bokeh style) They liked how it was a theme that followed throughout the whole of the video. Which was our main feature on the studio shoot so thats a big compliment that they liked the main theme set within our video. They enjoyed our cinematography they thought it represented the emotions portrayed in our video perfectly. The pace, tone and mood all portrayed well with the use of cinematography also. They particularly liked the cuts we did every time in the chrous for the word 'calling' that was repeated.
The thing to be improved they said that ben wasn't in early enough, it seemed like it was just myself in the video. So we changed that so even in my chorus ben was featured in a few shots in the beggining to introduce him to the audience earlier. They also wanted us to have some shots in the beginning of our lights to evenly spread out the affect of the bokeh lights instead of just having them all at the end. Both points we changed, which improved the video a lot more.
All in all the conclusion we got from the feeback is that the idea was good. The pop genre was presented well but with an electro twist which is slightly Ellie Goulding feel to it. Which is what we want to portray. The areas for improvement that were given to us we did, which i think has personally brought our video to a better level.
They thoroughly enjoyed our out of focus lights. (bokeh style) They liked how it was a theme that followed throughout the whole of the video. Which was our main feature on the studio shoot so thats a big compliment that they liked the main theme set within our video. They enjoyed our cinematography they thought it represented the emotions portrayed in our video perfectly. The pace, tone and mood all portrayed well with the use of cinematography also. They particularly liked the cuts we did every time in the chrous for the word 'calling' that was repeated.
The thing to be improved they said that ben wasn't in early enough, it seemed like it was just myself in the video. So we changed that so even in my chorus ben was featured in a few shots in the beggining to introduce him to the audience earlier. They also wanted us to have some shots in the beginning of our lights to evenly spread out the affect of the bokeh lights instead of just having them all at the end. Both points we changed, which improved the video a lot more.
All in all the conclusion we got from the feeback is that the idea was good. The pop genre was presented well but with an electro twist which is slightly Ellie Goulding feel to it. Which is what we want to portray. The areas for improvement that were given to us we did, which i think has personally brought our video to a better level.
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