This is myself and Bens group evaluation. Together we looked at the different elements of our video created a successful pop promotion. Above is my own evaluation which is more in depth.
We used a sony Z1 camera and Final Cut Pro to film and edited the evaluation above. We look at the ideas behind our music video, also evaluating at the success of the video by going through the techniques used to promote our band GLITTERKNIGHT, comparing it to the success of other pop promotions.
All three elements portray represents the star image perfectly. We achieved this mainly by making sure the full focus were on the band within all three elements of the pop production. Within the video we used close ups and zooms in between other shots to always pull focus back to GLITTERKNIGHT. In the CD cover and advertisement the image of the band is always centred within the print parts of production. Also by using a minuscule amount of elements of writing around the print media (keeping the important information for the audience.) to also keep the band at the core importance of the pop promotion.
All three parts of our production have kept genre specific, representing our electo/pop genre perfectly. We did this by presenting the electro and pop side to each part of our pop production using elements of each genre incorporated, using mise en scene, cinematography and design ideas. The knowledge we had gained from the research we gathered from other pop promotions of the same genre. By mixing the pop elements with the quirkiness of the electro pop. The styling for example in the studio shots the styling using opposite colours to give both of us our own identity. But at the same time a synchronised look and feel which is an aspect used in pop videos. Keeping the electro aspect in the styling in the narrative and also with themes like the contrast of the forest shots and the out of focus lights from the studio. Creating a Kitsch creative element to the piece.
The three elements combined make an amazing promotional package for GLITTERKNIGHT. We kept within the same themes creating the same ideologies about the band. Also giving the band a distinctive image keeping them standing out from other bands of the same genre. Creating higher popularity. This done by keeping the theme throughout the package, of the lights, type face and images of the band. Buy using eccentric ideas mixed with the pop elements we have created a promotional package that will catch the audiences eyes and create more sales for the band.
Audience feedback
Audience feedback is crucial to developing a pop promotion. As the audience are the people who will be viewing your pop promo, as you are enticing them to be interested in your band. They are the ones you have to impress. So by getting their input gives us the maximum ability to make it what the viewing public want.
There was a lot of audience research involved in the beginning of the project, starting with secondary. We researched bands of a similar artistry as our own, then got together a general idea of their kind of audience type so we could then help link it with the kind that we would be targeting our own video at. This was important as this gave us a starting ground on the kind of things we needed to do within our project to make it perfect for the audience type that we were going for (explained in presentation) We used electro pop bands like Florence And The Machine and Little Boots to get us started. After we could realize what kind of target audience we were going for we could then look at those bands videos to get an idea of what kind of thing those audiences enjoyed then perfecting ours to that standard so we could attract that type of audience.
We started primary research after that, finding out more specialized questions that we could relate to our ideas to see if thats what our target audience would enjoy. Questions about if a digipack and advertisement were important in a bands pop promotion and how important music videos are and how much they watch them. So we could gain the perspective of the audience to understand what we needed to create for their viewing pleasure.
Our audience responded amazingly to our video. 
one person had one bad thing to say about it. They all got the ideas that we had put within the video and got the concept and theme of all of the pop promotion package. A few people perceived our music video in a different way to which we intended. One person thought we could have made it clearer that Ben was following me. After getting this feedback we added in some more shots of this to make it clear for audience what was happening and why. They believed we created a great star image for our band, a quirky yet pop related one. They believed the styling in the narrative helped this majorly as our individual styles really came out in the narrative. Which was intended as we needed a good mixture of pop culture and electro quirk. We used the opportunity in the narrative to really present this. The pop element was presented through the performance in the studio shots. With more posing and dancing to the beat of the music, as an artist would to their music.
The ECMS in the videos they also found interesting. The contrast of our location in the forest and studio shot giving a diverse mix and presenting the difference from narrative and performance. They commented on the pace of the piece as we tried to edit some parts of it to the beat of the music relating it
the editing style, providing a clever link. They enjoyed how the cinematography linked well with the music. Pans and different angles used for dramatic effect in certain parts of the video. For example when I was running through the woods the pan following showed the full affect of the fright i was experiencing. They thoroughly enjoyed how we began the narrative shot through a view finder, so it looked as if the audience are looking through Bens perspective whilst following me. Once again relating the audience to the band.
They liked how our advertisement and digipack set had individuality of our own but still keeping what needed to be on them for example the copyright and company logos that would usually be seen. The fonts and images had huge comments.(mainly explained in the presentation) How the same image of the band were used on each piece of print work and each time centered to create the attention to it. Giving the Overall they liked how the whole package came together in a recognizable way for the audience so they could relate all to one another. Also giving the band a star image and attention that is needed when creating a pop promotion. The type face they loved as it seemed as if it was glowing. By using special effects in photoshop to create this to make it stand out. It's also very sizable for noticeability value.
As we are the band also it was a lot easier to create a promotional package. As we knew exactly what we wanted the song to represented as, so we could do it exactly to the point just consulting each other for ideas and concepts. We couldn't have asked for a better way for the whole pop promotion to have come out like.
I believe we got a lot right with our package. Sticking the brief and if anything being more imaginative than the brief first intended. All the way through the project developing the knowledge and ideas throughout the whole project. With the video our mind was set from the beginning that Lights had to be a main concept of the whole thing. Which worked even better than we could have even intended it to. Everytime someone watches our video or looks at our print work one of the first things they comment upon is the use of our out of focus lights. A very recognizable quality throughout the piece which is pretty and stands out well as a background idea. We created the band into a brand which is major in the music industry. So the band become more than just a 'one hit wonder' But something for people to remember and refer back to.
The video in general came 
better than i could have ever expected. All the visuals and ideolgies, representations used within the piece came together really well making a well thought out entertaining video for people to watch. And the advertisement and digipack also came out better than i could have expected. We kept the whole theme of the project together well, it was hard not to stray as there were so many ideas we could have used, but keeping one theme ended up becoming the best idea. If we could improve change anything, it would be more for cost efficient reasons than anything. If we could have a big studio with lots more editing technology and someone for hair and make up like real megastars get, it would have came out amazingly. But realisticly i would say we have done well for what resources we had. Also if we had more in a group than just Ben and I we could have perhaps came up with some more ideas. But once again for what we had I think we have made an amazing Pop Promotional package that any band would be proud to showcase.
Above, we explain how we have targeted our audiences reaction and feedback from our Print Material and Music video and how things have changed since
In this Prezi, we explain our use of new media technologies used throughout every stage of our production and print work. New media technologies have allowed us to present our ideas perfectly through the use of a wide range of Software, Hardware and various Web Applications.
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