FInal Digipack and Advertisement for GLITTERKNIGHT

These are the final designs for the Pop Promotional Digipack and Advertisement for the band 'GLITTERKNIGHT' It is developed thoroughly since our first design we made at the start of the project, showing the knowledge we have gained throughout about a good promotional package.

From what we researched about other pop promos we have produced in our digipack and advertisement using the elements to make our package as good as possible. Elements such as the cohesive theme that runs through an artists promotional package. By doing this it begins to present the band more as a brand that just a band. What this achieves is that it makes it more recognizable to people who see the CD or Advertisement, then relating it back to the artists. The more it stays in peoples heads the more likely people are to go home and research about the band inevitably resulting in more sales for the band. The theme we have used for GLITTERKNIGHT is the use of the bokeh (out of focus) style lighting. The same lights that are also used in the music video we have used on the advert and Digipack. Its a feature that stands out thoroughly so using this on all three elements of the package gives it a good edge. It stands out of the background immensely. So it will catch a passers by eyes instantly which is exactly what we want.

We have also kept with the same colour theme. Keeping it simplistic with blacks, whites and creams as the gold lights are the image we have that keeps it standing out. The blacks and whites also give an extra pop, using opposites to give the artists their own identities within the band, also helping stand out on the package. The bands image is positioned specifically to take up most of the CD Cover and Advertisement. This purposely done as they are the main focus that the people want to see. Its all about the artist. Its them we are selling.

The advertisement has the artist name and album name in a bold and bright typeface to keep with the theme of the gold lights in the background. This has to stand out especially on the advertisement as this is what people will look out to find information on the band. And the main information is the bands name and the album name. Below that the release date written in opposite colours to the background it is placed upon keeping it looking bold so its one of the first thing people see after the bands image. Other writing on the poster includes a rating from a prestigious music magazine 'Rolling Stones' To keep the reputation of the band at an impressive level. Also giving the information that the debut single lights is on the album linking the single in so that if people liked that it will encourage them to want to listen to the rest of the album. An important piece of information is the Bands myspace and Twitter. Life revolves around social networking for most people now, so giving that information is vital to produce more fans for the band.

The Digipack for GLITTERKNIGHT is pretty much exact to the advertisement just a more stripped down. Once again this has been to keep the promotional package linking. Using the bokeh lights to keep the linking theme and keeping it standing out when its on the CD racks. The band takes over the whole front cover with the Bands name and album title once again in bold right above. We have just added the CD elements to the bands promotional theme. Mandatory things like the barcode, copyright and the companies logo (universal). The title tracks and the inside 'bands thankyous' are in a glowing typeface to keep the light theme. It's simplistic yet edgy. Stands out enough to catch peoples eyes, but not too much that its painful towards the eyes.

The whole promotional package as a whole i think promotes the band perfectly. Visually and with it's aesthetics. It keeps to the pop promotion idea with the bands own twist incoperated into it, i'm very happy with the outcome

storyboard idea

Using Frame forge 3D studio 2 we created a storyboard to give us an generalist idea of the sort of thing we wanted our music video to turn out to be like. From the visuals you can gather the idea we are going for. With the gold lights in the background of our inside shoot and forest for the outside(narrative) shoots.

In regards to mise-en-scene, it gives the idea of the star image of the band. Both very sophisticated pop looks. Ben with a blazer and jeans and myself with a dress. The theme of blacks and whites and creams in contrast to the background of the lights on the inside shoot and the warm tones of the forest go together perfectly. The difference in colours also gives the separation of the two artists of the band, because pop of the twenty first century, every in the band has an identity to be relatable for a broader audience. Like the pussycats for example with different hairstyles or clothing etc.

The storyboards main purpose is to give the idea of shots used within the music video. The cinematography is important. We have to have a good amount of close ups to keep the main focus on GLITTERKNIGHT, the band as the idea of the music video is to keep all eyes on them. Mid shots and two shots are also important showing the image of the band throughout the whole video. Using these in different shots will also establish both of the aritsts with separate identities.

.examples of test shoots & photoshop experiments/

This is an example of our photoshop trial. At first the blazer was grey but we decided that having the blazer black makes it stand out more with the cream of my top and the gold in the background. So we changed it using the colour tools in photoshop. It makes a big difference and we did the same with the CD cover also.

This is a tester we used before we started filming when we thought we would use green screen. We used a friend to help us out. We stood him in front of the green screen and filmed various footage. We logged and captured it into the computer. Picked an image that we would want in the background (being the out of focus lights) and put it as the backdrop is space of the green screen. It worked rather well but was a complicated process so we ended up going for the more simple option hanging the lights behind us instead.

This is a video made by ben of us testing out our box light idea. A small hole was cut in the bottom of the box, then we placed bens eyephone LED flashlight precisley into the hole then strapped it on with tape. Thus creating the affect when the box is open giving the flash effect.

presentation ideas on lights

This is a presentation we did at right at the start of our promotional package giving ideas of the sort of thing we wanted our package to result in

A powepoint presentation, almost like a mood board, lots of pictures that represent ideas of the sort of imaging we want to see throughout the package. We pitched this to our class to show them the sort of thing we were heading for. Getting feedback so we knew if our idea was going in the right kind of direction. The pitch includes ides of cinematography, locations and editing. We put in clips of two videos in the end, to give a visual moving imagery idea of the kind of idea we were heading towards.

Crew Roles

Ben and I had the complication of only being in a group of just us two. So we had the challenge to share out the roles and made sure we kept to our roles because there was no one else to pick up the slack. Most roles were shared out between the two of us as we were working together at all times.

Ben Halliday -Director//Editor//Set Designer//Cinematographer//Vocal producer//Art Director//Singer

Kira Knight - Director//Art Director//Set Designer//producer//cinematographer// assistant editor// singer

list of technology used shooting image and editing

-Sony Z1 HD Camera and Mini DVs
-Tripod
-Apple Mac Software

-Final Cut Pro
-Photoshop
-Ipad Strobe light
-Ipad, Itunes music playback
-IPhone
-Lighting
-Light Filters

-Photoshop CS3

-Logic Pro

-Soundcloud

-Prezzi

-Final Cut Pro

-Polyvore

-Msn, Facebook, Twitter and Hotmail for communication purposes

list of locations, props and costumes

This is my studio outfit a topshop flowing lace cream top and black skirt. With an Metropark USA silver necklace and red ring. The accesories are the only thing not following the colour scheme, just to give it a small quirky difference.
Ben is wearing an Allsaints blazer and a 'french kissing' t-shirt. With Topman jeans and Allsaints bracelets. Once again minamal accesories just to give the outfit a pop. More sophistication and simplicity.
The outside costumes were much different to the inside shoot. Ben and I both have different styled hair and the outfits are a lot more relaxed. As this part was the narrative we decided to make it more 'street wise' when it came to the outfits, things that anyone could wear down the street, for relatabilty. It's more casual but with a classy edge. Bens faux studded leather jacket and Allsaints scarf and t-shirt from LONG. Myself with a topshop coat/blazer and skirt and blouse from ASOS.
We had minamal amount of props not many were needed for our narrative. The camera is a very important aspect of our video. It represents being followed and judged from the outside world. At one point it is faded into the studio shot to show the relation of the charecter being watched.
The box also has important relevance of the video. After being chased through the forest, the box I find represents purity and enlightenment in a sense. Finding a place you can feel safe in and un-judged. Which relates to the lyrics 'shining when i'm alone'

These are a few shots of the outside location that we filmed at. It has a very warm autumn like feel to it. We tried to go as deep into the trees as we could making it a seem more frightening for me when i'm being chased . But doing it during the day also gives the portayl of every day life. Wanting to escape the day to day struggles.