Above you can see an example of our target audience for the pop promo.
These guys are the classic arty type with a flair for the abnormal and creativity;
on the left, is Lumière and the right, Daniel. These are our model audience and
who we're aiming our music video at - classic examples of those who revel in
music like ours.
Lumière and Daniel are graphic art graduates and fashion fiends. Age 19 and 22,
the pair live separately in quirky Camden and Brighton, studying postgraduate
creative literature and Daniel, fashion design. Living in cities, the two regularly
attend live underground music events, meticulously scour independent kitsch
boutiques and love high fashion with a playful twist.
Upon finding free time, Daniel rehearses with an electronic band in Hove. He
is a singer and also plays guitar and drums; they perform regularly, covering
South England. Lumière is a Disney fanatic and has a love of all things sparkly.
She is a freelance writer and photographer, compulsive dancer and lives alone
with her two puppies; Hank and Dolly.
Both are music enthusiasts and have a strong appreciation for electronic-acoustic
music. Some of their favourites include; Goldfrapp, Florence & The Machine,
Frankmusik, Diana Vickers, Peaches and Little Boots. As both posses an artistic
background, they prefer simplistic, effective and edgy music videos. Daniel's
favourite is 'Remedy' by Little Boots - according to him, the strong creative
element of the music video compliments the song perfectly without overshadowing
the music which he believes is important. Lumière's is 'Train' by Goldfrapp
as she loves how risqué the video is in a tasteful way and the rawness of it
combined with the powerful art direction and visuals.
By Ben Halliday
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