production schedule from pre-post

Pre Production

We started by recording the track we needed to make our music video. We used Bens music studio at his house, using his Korg synth and his Mac Book and the Music editing software. Once the recording was all done we started to look at other pop promos so we could get inspiration for our own. Using things like Youtube and MTV. To find things that were really popular we could see what people were talking about at that current time. This also helped by the questionnaire we gave out at college. Asking people around our college was great because the age group is vast from 16-25. From all the collected information we finally starting writing down all our ideas,planning out filming times, costume and props and locations.

We checked out our locations and tested out some shots that we wanted to use, including green screen. We made collages of our outfits so we could get a theme we needed pinned down. we bought all the props we needed and after that we were ready to film.

Filming

We had Set days for planning. Different days and different locations. All in all it took about four days worth of filming to get all of our footage. We had to make sure we kept continuity on makeup and hair (unless they were meant to be different) In our first shoot it took us about an hour to set up our studio shoot. We had to connect up all our fairy lights and tie them together on a big frame. Then we had to make sure the lighting was perfect creating an golden, warm glow. We took about twenty minutes doing hair and make up and making sure our costume was perfect. On our outside shoots, we had a harder task, lighting was'nt something we could change, so we had to wait until certain times of the day to make sure we had the perfect lighting. We used our props of the antique camera and box.

Post production

After we had all of our footage, it was now time for the editing. We fed our video through firewire to finally get it all edited on the Mac, using final cut pro we cut up all the video we had filmed, synced up the backing song to our lips. After all was in place, we got rid of all the shots we didn't like, keeping the ones we did, giving our video a good structure. We then edited the colours added in fade ins, dissolves and cross fades and other transitions where needed.

After that we added in our final pick up shots to make the video interesting, adding in narrative and other pretty shots we had. We also had to start thinking about our CD cover and advertisement,( though that was also in our minds at the time of pre - production, but now we could finally focus on it fully) Looking at other pop promotion packages to get ideas of what things they have to include and how they attract audiences.