Introduction to my Pop Promotion Package.

In the second year of A2 we are studying the workings of a pop promo which includes:

• A Music Video for an album track
• An album cover for the release of the album.
• An advertisement for the album that we are promoting
• A webpage for the bands profile. (We choose the webpage or the advertisement)

We will strongly research into the pop industry. What catches peoples eyes, what makes a good promotion package.In our groups, we will research into the world of promoting for artists. The inner workings and importance of the perception of a band to their fans, and also attracting new ones to increase a artists popularity. We will have different roles in our groups including research, planning, directing and designing. We have to make sure that whilst designing the promotional package that we also make sure to portray the genre and style of the artist, making sure we capture how they want to be perceived.

Music videos are very important to any artist in the industry as it usually viewed worldwide. A music video represents who they are. So it has to be something people want to see, but at the same time, representing who the artist really is. Whilst doing this the other parts of the promo package have to within the same theme of one another. Keeping it professional for the bands image.