Promotion package, paramore - riot.

The name Riot! had been chosen because it meant "a sudden outburst of uncontrolled emotion", and it was a word that "summed it all up"

Paramore released Riot In June 2007 Produced by David Bendeth on the record label fueled by raymen. It sold over 44,000 in the first week of sales. It went Platinum in America and Gold in Australia. Two of the Biggest and popular countries in the world!

Paramore had been out of the music scene for two years, writing new music and resting from their previous tour in 2005 after their first album 'All we know is falling' was released. So the promotion campaign for this album had to be amazing to catch the attention all over again of their fans and to reel in new ones. They did this by grabbing lots of magazine slots and appearing on shows like TRL and radio shows like radio one. They were very clever about how they promoted themselves, because aswell as the obvious, they ran competitions for someone to sing on the album, before it was released so word spread about their album like wildfire, months before the release date!

They appeared in kerrang [picture above] which is one of the biggest music magazines for alternative music, they had a double spread of '6 things you'll find on the new paramore album' They also were in the Rolling Stones magazine as the 'one to watch' category of 2007, just before their album was released. They had major companies to help promote their album. They also performed on the warped tour straight after their album was released so people could hear the first live version of their album. This was an amazing way of getting their album tracks out there, so after the tour, people would go back home and buy the new album! It was all very well strategized.

The album cover [pictured to the left] is very simplistic. Scribbled riots everywhere with one in orange. I think the scribles are reresentitive of teenagers. It looks like the back of a school book, when people doodle in class. This would appeal heavily to teens who do want to rebel. I think the fact that their picture isn't on the front of the album cover shows that to them, it's all about the music. They don't need their faces to be on show, they just want people to listen to them. But, saying that, I also think the Orange Riot represents hayley as she is always known as the girl in orange, or the girl with the orange hair. Maybe to say even though we are a band, I am the one who stands out from the rest of the crowd, as she is lead. The whole campaign they had to promote their album was pretty much done with scribbled riots on banners and Hayley dying her hair different shades of orange.

This is a picture from their set of their first single released of their album riot. As you can see, all the riots are placed randomly around the room and the are all rearing reds, yellows and oranges. All very fire related colours. As if to explain that they are a band not to be messed with. This blends in with their albim almost perfectly. It's strange to see a band wearing matching outfits these days, but it makes them stand out, and they get away with it. Aswell as making a good music video, they are marketing their album name at the same time.

Paramore were very smart when it came to promoting their albim riot. They made sure that everyone heard about it, be it on TV, Radio or magazines. They even had a matching music video to their album theme! This was the big album for their career. The second album is always the album that shows whether they can withold their popularity. So they had a lot of work to do, to promote this album to the fullest extent. They also brought out merchandise just after the album release. T-shirts, bags, shoes, badges and posters etc. Anything you can think of, so anywhere you turned all you could see was the promotion of RIOT everywhere. They deffinitly know their way around a pop promotion.

The sort of audience that Paramore attract are teens from 14-17. This is because the ideology they portray is typical teen angst. The title riot itself presents this. Hayley williams age also comes into it, she's only 21 herself so it's easier for younger people to relate to her, especially young girls. The idea of riot that runs throughout their promotional package makes teens want to be just as rebellious as the band are. Rebellion is a big thing in the pop punk/rock industry. It runs throughout the genre so to have a theme of this is a great way of promoting the album. Its punchy and dramatic and makes a difference.

The star construction is also another way that Paramore attract their audiences. Four very attractive guys who girls get crushes on and guys aspire to be. And Hayley Williams is the star of the show. In videos the shots all focus on her with close ups and panning to follow her around the set. She gets the majority of the focus. Her quirky style, mainly with her hair and makeup, giving an example for girls that they don't all have to be typical pop princesses. They can be different and individual and girls aspire to that.

This is a video they made With NME, it's a backstage look and interview of Paramores favourite things, something that fans LOVE to know. All fans want to know the world of their loved artists behind the scenes, so this was an extra clever move they did to get out there.