History of pop promotion.

Music videos gained it's main popularity in the 80's when mtv was created in 1981. It was a historic moment for popular culture around the world as now artists could now promote their songs more through a visual content. The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 daysa week. It was huge! Even though it began with the dominance of a white demographic. MTV were reluctant to play Music made by other ethnicities. But as MTV grew to such aworldwide extent they beccame more diverse. And they made it so anyone who were famous and had amazing music could now share it with the world Via MTV. As years have gone buy, mainly since the millennium, The amount of music videos played are decreasing as MTV has now become such a huge success. It became more thanjust a TV channel, itbecame a channel for music related TVshows. Usually reality wise. Even now, they have TV shows on their which have no relation to music. E.g sweet sixteen and pimp my ride. Now as there are such a huge range of music channels out there for nearly every genre, MTV are no longer dependent on bringing the world their music video fix. With channels likeVH1, The Box, Kiss and Kerrang.

After the creation of MTV and it's rival music channels music videos have become a sort of phenomenon. With people eagerly awaiting an artists release. Thanks to the popularity of the internet there is a lot of online promotion of the videos releases on sites like facebook and twitter. The example here is from Britney Spears new album femme fatale. Below is her twitter page the tweet marked in red is her linking her fans to the brand new video as soon as it came out. And below that is the video she linked for her new video. This is a process which gives her fans instant access to her new videos. This is an amazing promotional idea which makes her lots of money and lots of fans.

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The main way of watching videos is online Youtube was founded officially in 2005. It started off as a place where people could upload and keep videos they took themselves online safely. As this has become more popular, artists saw how many hits videos would get. So now Bands and Artists have their own official pages on youtube where they upload their new videos as soon as they are done, so they can get another form of promotion for themselves on a worldwide, hugely popular website.

Music videos now comehandin hand withartists singles. Everyone expects music videos to be released by artists, but the bar has been lifted on how good they should be. With the popularity of music videos, even Film directors sometimes step up to the plate and direct artists videos. And they are nothing less than spectacular. Though at the end of the day to some artists it can be as minimalist as it wants to be, as long as promotes the band in how they want to be perceived, thats all that matters

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