What makes a good pop promo?

A good pop promotion package is vital to an artist/band. The promo package is meant to grab attention of previous fans and entice new ones. From one look of a poster, or magazine add we make up our minds about the band and what they are portraying to us. Their style, their image, their genre. So it's important they get the right image out there first off.

Things like the link between the lyrics of a song and the images that go with them in a music video, this creates the ideologies, so it's important that they are paired together perfectly.

In the example of the video below funhouse by pink, the lyrics and the video link. With the burnt out town representing the breakdown of a relationship. Pink is very big on her visuals, they are usually over the top and quirky, much like herself and her persona. Which is the vibe she gives out to the world.

Her album [pictured above] released in released in october 2008, reveals who she is, just by looking at the front cover. This is her creating her star image. It has her sitting on a carnival horse kicking her legs around, and having fun and mischievous. Which, for anyone who knows pink, is exactly how she is. Cheeky and fun. And of course she has the colour pink which runs throughout the theme of most of her album covers. It's like a colour representation of who she is. She has personified the colour, so everyone knows it relates to her. Which is very clever. This is carried on throughout her videos, all the time keeping up her star image. Using certain shot types like close ups and pans, following her throughout the video, keeping the attention fully on her.

She also follows the codes of the pop genre that she is in. Pop is all about the sex appeal, even with someone like pink who explains all the time how she isn't the typical sex object, a feminist independent woman. But even in her videos they use sex to entice viewers, even something as small as wearing a small crop top showing off her stomach and hips. Though her performance, also a major importance in a music video and contributes to the star image, contradicts the typical pop performance. She prances around in quite a manly fashion kicking and jumping around. No choreography which is usual to pop promotions. This represents her feministic charm and proving to everyone that she isn't the typical pop princess.

The first single of this album, also named fun house was a great promotional image for the album . It shows pink being the cheeky, fiesty woman she is. Prancing around an abandoned burned down house, swearing, making a point. Her videos always make a big impact on the issue she is potraying in her songs. And this is no different. She makes everything seem so fun and alive. This video is exciting. This helps promote her album well, as this is like the beginning, the sort of thing you expect from the rest of the album. The mise - en - scene and performance is very important to a artists music video. Because their the things we really take note of, even if its subconsciously. The way she is styled represents rebellion. The mohawk, the bodice, the ripped jeans and boots. She has a hard nut image. She doesn't care what people thinks about her, she is who she is. And people look up to her for that.